Providing matching visual and inspiring images to concepts appeals to a both tangible and intangible notions.
 
Understanding the client needs, closing the gap between idea and representation, shading light on essentials, and acknowledging the duality of the window as a solid and visual inward-outward metaphor of a choice that leads to showing the outside world inner layouts.

acknowledge, verb (t) 
to accept, admit, or recognize something, or the truth or existence of something

окно, okno [ɐk.ˈno̞] 
window, gap, light